Join Travelpayouts
Lesson 10
Return to course page
What is Sales Attribution & Why it Matters in Affiliate Marketing
Lesson Transcript

Welcome to our Launching Your Affiliate Marketing Journey series, where we help you take off in the field of travel affiliate marketing. In this video, we will dive into sales attribution and what it means when choosing a brand to work with.

Hello and welcome back! Today, let’s talk about sales attribution.

When you are browsing available brands on Travelpayouts, you will notice Sales Attribution listed in part of the overview. There are three options when we talk about sales attribution: Desktop, Mobile Web, and Application.

Now, what does this actually mean? Our brands may have a desktop or mobile version of a website or an application. Sales Attribution indicates where you will be paid for sales. For example, if a brand only has Desktop under Sales Attribution, that means only users using the desktop version of the website will count.  Users who go to the mobile site or download their app, will not. 

As you have probably guessed, this is very important information when choosing to promote a program. If you have mostly mobile traffic, for example, a brand that only attributes sales made on the desktop version of the website wouldn’t be a good fit for you. If they aren’t redirected to the mobile website automatically, they will choose it themself for easier navigation. And then any sales made won’t count!

Alternatively, if you know a brand has an app, but it doesn’t count towards sales attribution, then it is probably not worth reviewing it on your website. If you are unsure if your website traffic is mainly mobile or desktop, Google Analytics can help you in this area. And it is free! We will drop a link below this video for those of you who don’t use it already.

Let’s do a quick recap. 

  • Sales attribution can be desktop, mobile website, or app. 
  • It is important to keep this in mind when choosing a program to make sure it matches your audience.
  • If you are unsure if your audience is mainly mobile or desktop, Google analytics can help shed some light on the issue. 

This is the end of our course on Partnering with Travelpayouts. We hope you found this information useful as you start your affiliate journey. 

If you still have any questions, you can always reach out to us at or on Facebook. Remember, we are your partner and are here to support you! 

You are now equipped with the knowledge to choose the best brands for your audience, so go out there and start earning!

Go to next lesson
You’ve finished your first course!
Want more tips
and insider hacks?
Watch our next course
✈️ About Travelpayouts —
The Biggest Travel Partnership Platform!
Travelpayouts is the all-in-one travel partnership platform designed to help you earn money online.
With over 100 trusted travel partner programs, regular promos, and powerful tools, Travelpayouts
provides unlimited earning opportunities.
11 years
in the travel niche
the total payout since 2011
$5 112 800
we paid out to affiliates
within the 2021